Luxury jewellery: the secret behind Van Cleef & Arpels

Considered one of the most romantic and mysterious brands in the history of jewellery making, Van Cleef & Arpels was founded by a married couple – Alfred Van Cleef and his wife, Estelle Arpels. Over its 100-year history, the brand has become famous for the best products, unique experiments using various materials and innovative design solutions. The aesthetics and professionalism of the brand are highly valued by famous personalities, Hollywood stars and members of royal families. Among the admirers of the jewellery of the French brand are outstanding people of their time: Elizabeth Taylor, Marlene Dietrich, Audrey Hepburn, Grace Kelly, Catherine Deneuve, Maria Callas, Jacqueline Kennedy, Julia Roberts, Scarlett Johansson, Celine Dion and others.

The most symbolic items

Van Cleef & Arpels jewellery is more than beautiful stones in expensive settings. Created by many talented craftsmen, they have individual character and charm. Among the iconic products of Van Cleef & Arpels are:

- Ludo Hexagone

The Ludo Hexagone golden bracelet with diamonds, sapphires, emeralds or rubies was created in 1939. It was produced until 1950 and was also available in platinum variation. Today this accessory is considered vintage. It is a flexible hexagon band with invisible bezels and a decorative clasp.

- Alhambra

Alhambra became one of the most famous designs of the brand. The quatrefoil decoration is both simple and ingenious in its elegance. Alhambra was produced with lapis lazuli, rock crystal, diamond inserts, onyx, malachite and other stones.

- Mystery Set

Having patented a unique method of "invisible setting" in 1933, the brand offered fashionistas an exquisite jewellery set of rings, brooches, earrings and watches with an opening lid that looked like a bracelet. It became a timeless classic in jewellery and is still in demand today.

- Passe-Partout

The Passe-Partout necklace was created in 1938. It became an innovative development of the company's craftsmen, being simultaneously a necklace, choker, bracelet and even a belt. The sophisticated engineering of transforming accessories has become a legendary piece in the jewellery world.

- Zip

Zip jewellery is considered one of the main achievements in the world of jewellery making. They are actual working zips made of gold and set with diamonds. At the same time, the fully fastened accessory could turn into a bracelet.

- Cadenas

Cadenas is an iconic watch design in the form of an original bracelet with a dial that is visible only to its owner. Having become a hit in the 30s of the last century, this item is still popular today.

- Fairies, ballerinas and other characters

Fairy characters with butterflies and dragonflies wings, miniature elves, and sophisticated ballerinas have become another brand symbol. Decorated with a scattering of precious stones, they enchant with magical notes, uniqueness and originality, making them a dream of every modern fashionista.

Features of Van Cleef & Arpels jewellery

When creating a new jewellery line, the brand's designers draw inspiration from nature itself. Their designs are distinguished by exquisite lines, impeccable finishing and unique charm. Van Cleef & Arpels uses only high-quality materials and stones in their production. The Selluxury marketplace features white, yellow, rose gold, and platinum jewellery. Decorated with precious and semi-precious stones, they will be an excellent complement to the image of a fashion connoisseur.

Over the years of the brand's existence, the process of creating jewellery has remained unchanged. Before the model is brought to life, the brand creates a prototype in a three-dimensional sketch from an alloy of tin and crystal, which allows the company's craftsmen to visualize the design and eliminate any flaws. Van Cleef & Arpels jewellery is renowned for its timelessness. Pieces of jewellery created by the company's craftsmen many years ago are still relevant today. They will be an excellent investment to the image and highlight the perfect taste of their owner.