Proenza Schouler

The American brand Proenza Schouler presents high-quality women's clothing for those who love fresh ideas, brightness, and originality. Established in 2002, the company got its name from the founders' mothers' maiden names - Jack McCollough and Lazaro Hernandez. Wanting to freshen up American fashion, designers began to create outfits linked to abstract paintings, grunge, and classic French fashion, as well as jewellery reminiscent of miniature sculptural installations. Inspired by youth culture and contemporary art, the brand's items delight with a sense of naturality and comfort. The brand pays great attention to detail, choice of fabrics, and style. Today Proenza Schouler releases four collections annually: spring-summer, autumn-winter, pre-fall, and resort. In addition to clothing, the brand also presents collections of shoes, bags, and accessories. It is often involved in collaborations with other brands. Since 2006, the company has launched a line of stylish sunglasses that are particularly popular among fashionistas.